San Diego Zoo Yearbook

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Created: 04/23/12
Last Edited: 12/04/12
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Description
Conceptual advertising campaign for San Diego Zoo.
  • San Diego Zoo Yearbook
  • In hopes to reach a dual demographic, both children and adults, this advertising campaign was born. Imagery of a school year book is familiar to both kids and adults.

    A different collectors card is given every 2 weeks

    *this is a fictitious campaign and has no association with San Diego Zoo.

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