“Salute to the Parks” is the National Parks Conservation
Association’s annual award gala and dinner. The objective is to design a
collateral system including an invitation and program within the brand
standards of the NPCA.
For a special event that happens yearly, creating a fresh look for the Annual Dinner collateral was the biggest challenge. In past pieces, photography has primarily been the way of showing our national parks and it was requested to continue to use the park photography as the imagery this year. As an event that occurs in the spring, I wanted to give a lively and renewed look. I used colors within the brand that are bright and cheerful. I took a different approach with the imagery by creating layers with the photography. Additionally, I added in my own hand-drawn illustrations to give life and organic energy to the pieces.