“Salute to the Parks” is the National Parks ConservationAssociation’s annual award gala and dinner. The objective is to design acollateral system including an invitation and program within the brandstandards of the NPCA.
For a special event that happens yearly, creating a freshlook for the Annual Dinner collateral was the biggest challenge. In pastpieces, photography has primarily been the way of showing our national parksand it was requested to continue to use the park photography as the imagerythis year. As an event that occurs in the spring, I wanted to give a lively andrenewed look. I used colors within the brand that are bright and cheerful. I tooka different approach with the imagery by creating layers with the photography.Additionally, I added in my own hand-drawn illustrations to give life and organicenergy to the pieces.