- SLU Fine and Performing Arts
Branding and Identity
- As part of my senior design studio, I worked as part of a team to develop new branding for the Fine and Performing Arts department at Saint Louis University. This department is comprised of four arts programs: Art History, Music, Theatre, and Studio Art. The four blocks in the logo represent the four programs within the department and the dividing lines between the blocks are the vertical strokes from the 'F' 'P' and 'A' of "Fine and Performing Arts." Although we worked as part of a group, the final logo design was developed primarily by Kelcey Towell and myself. In addition to the logo, our design studio created a website design to improve upon the current Fine and Performing Arts web site, a viewbook, to be distributed to prospective students, and banners for use at conferences and career fairs.