SWAG sips

SWAG sips is a company I created for a packaging design project that sells alcoholic energy drinks. The logo is done in a simple graffiti style lettering; the 'W' is also a straw with a drop coming out of it. The flavors in the variety pack are defined by hip hop dances and the color of the liquid. The four flavors are Cat Daddy (blue raspberry), Dougie (lemon lime), Reject (grape) and Stanky Leg (strawberry). The characters on the bottle labels are each in a position from the specified dance. They were hand drawn and then scanned into the computer and placed with a geometric background, which I created. The box was created to look like a boombox, emphasizing this product is based off of songs. A window is cut out allowing the customer to partially see two of the bottles.