This project explores American consumerism and our need for easy answers through pharmaceuticals.
SURE is an easy answer. When you use the word sure as an answer what you are really saying is fuck you I
don't think you are worth thinking for. So I chose to use SURE as the name of the brand in reference to the
lack of thought most people put into the medication they ingest. We want to fix a problem and keep going. It is only now becoming more common place to question what a doctor is prescribing us, and why they are prescribing them.