STARZ | Premiere

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Created: 06/16/13
Last Edited: 06/16/13
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Description
I've teamed up with yU+co to design & create a visual language for the brand Starz network, which infuses the entire landscape of Starz platforms with their new tagline, "Taking you Places"
Conceptually I've decided to go with Organic and solid, sculptural forms which were fluid in motion. Overall approach was same for the brand package, but the forms and motion constitute the distinction between the main and sub channel / program ids.
  • Starz | Saturday Premiere
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    Production Company : yU+co
    Lead Design & Direction : Emrah Gonulkirmaz
    Lead Compositing & Direction : Mert Kizilay
    Sound Design : ECHOLAB

    I've teamed up with yU+co to design & create a visual language for the brand Starz network, which infuses the entire landscape of Starz platforms with their new tagline, "Taking you Places"
    Conceptually I've decided to go with Organic and solid, sculptural forms which were fluid in motion. Overall approach was same for the brand package, but the forms and motion constitute the distinction between the main and sub channel / program ids.
    Above credits are specific to Director's cut versions, Over all branding package was done with team at yU+co which had expanded in daily bases through out the project time.
    It was great working with lots of talented designers & artists with all their great interpretation.
    I'll try to release full list of credits if i can get the names together.
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    {Initial Concepts and Direction}
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    It was about giving an approach which reflects kind of curtain opening (premiere) idea for the ident itself.
    These were my first interpretation to curtain type of animation which reveals content at the end.

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