Willoughby helped client Gail Lozoff launch the first fast-casual restaurant chain, Bagel and Bagel, more than 15 years ago. Her newest concept, SPIN! — inspired by Neapolitan-style pizza and her love for Italian cycling — is a “favoloso” fast-casual restaurant experience that is poised for national expansion. After a successful two-year engagement designing the identity and store concept for the first location, Willoughby is working with SPIN! to open five new stores in the Kansas City area within the next year with plans for a national launch close behind.