SMIRNOFF ICE EXPLORATION

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Created: 04/03/12
Last Edited: 12/18/13
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Description
A re-branding exercise with the focus on exploring a new representation for SMIRNOFF ICE.
  • SMIRNOFF ICE EXPLORATION
    A vector re-branding initiative
  • Client: DIAGEO NORTH AMERICA
    Brand: SMIRNOFF ICE FMB
    Agency: Colangelo

    An exercise at re-branding SMIRNOFF's Formulated Malt Beverage called "SMIRNOFF ICE".
    The main intention of this exploratory was to contemporize the overall lockup, with a focus on the eagle icon called "spike" and bridging the gap between ICE and SMIRNOFF No.21 Vodka ( which at the moment had revised their "spike" to a more herald graphic).

    I must call attention that the first page is the original, presently used lock-up-NOT CREATED BY ME.

    Enjoy.

    en español:

    Un ejercicio en el  cambio de marca de bebidas de malta Formulado llamado "Smirnoff Ice".
    La intención principal de este exploratorio, acontemporizar el bloqueo diseño total, con un enfoque en el icono del águila llamada "spike" y reducir la brecha entre el ICE y el vodka Smirnoff N º 21 (que en ese momento había revisado su "spike" a una más heraldo gráfico).

    Debo llamar la atención que la primera página es la original, que se utilizan actualmente -no creado por mí.

    Disfrute.
  • REMINDER:I DID NOT CREATE THE GRAPHIC SHOWN ABOVE-
    This is their present design, being used here to act as a starting point of reference.

  • presenting from left to right:
    Icon........................................................Final Color Logo..............................Final 2 Color Version
  •  
     This one's my favorite!


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