SIXTY30TEN

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Created: 01/18/13
Last Edited: 01/18/13
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Description
SIXTY30TEN is a house paint company in which the brand utilizes a color system based upon the 60-30-10 interior design rule, a principle that utilizes these percentages to distribute colors inside of a room.
  • SIXTY30TEN is a unique house¬†paint company in which the brand utilizes a color system based upon the 60-30-10 interior design rule, a principle that utilizes these percentages to distribute colors inside of a room.
  • A small mock-up created prior to the design of the full-scaled point-of-sale display. This piece was about 1.5ft high and 1ft wide. It was created with foam core and mini thread spools.
  • TEN, the accent colors, of the line of the SIXTY30TEN¬†product was a combination of a 5-color palette that worked together with compatible dominant and secondary colors as a system. This system allowed for easy, quick decisions by the consumer while still maintaining a modern, harmonious feel to their interior spaces.
  • The final point=of-sale display for SIXTY30TEN. The idea was inspired by wine rack shapes that allowed the paint to show off individual colors and take up minimal space within a store. The signage was also utilized to be seen from all angles of the display and explain the concept of the product.

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