SHARP Large-Screen TV

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Created: 11/05/12
Last Edited: 11/07/12
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Description
A campaign to get moms to pick up SHARP large-screen TVs at Target, a role often reserved for dad. "The Department of Dads" serves as a vehicle to take the guessing game out of the often daunting selection process.
  • The Department of Dads
    Client: SHARP

    A campaign to get moms to pick up SHARP large-screen TVs at Target, a role often reserved for dad. "The Department of Dads" serves as a vehicle to take the guessing game out of the often daunting selection process.
  • Key Visual
  • Story board for one of three spots
  • Cross-merchandising - toy department
  • Cross merchandising - father’s day messaging in greeting cards aisle
  • Receipt
  • Info wall
  • Circular ads
  • Mobile game app
  • Online - banner ad on target.com
  • Online - target.com brand page
  • Online - video
  • Online - game

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