San Francisco Museum of Modern Art Exhibition

  • San Francisco Museum of Modern Art 
    How Wine Became Modern: Design + Wine 1976 to Now Exhibit
  • WORKtoDATE is pleased to announce The Optimist, an award-winning wine bottle design created by Greg Bennett has been selected for inclusion in How Wine Became Modern: Design + Wine 1976 to Now. This exhibition presented by the San Francisco Museum of Modern Art  (SFMOMA) and designed in collaboration with architects Diller Scofidio + Renfro explored the visual transformation of three decades of wine culture showcasing the most innovative and cutting-edge strategies in label, glassware, and winery design.
    The Optimist was one of only 200 wine bottle concepts chosen to represent creative excellence in wine bottle design. Greg's extremely delighted to have his work recognized as museum quality. “It’s quite an honor to have my design grace the walls of such a prestigious institution,” Bennett says.

    Greg Bennett did a lovely and sophisticated play on "Is the glass half-full or half-empty?" with a sparing design that has an empty glass when the bottle is upright, but as one pours the wine into a glass, the graphic becomes a full glass and if you look at the opening image above, you might notice that the full glass is not rendered in black ink, but it's a tiny die-cut that reveals the bottle and its delicious content. Clearly, Greg has an eye for detail, and perhaps a little (healthy!) obsessiveness. — ARMIN VIT

    Production Notes: This wine bottle label was letterpress printed on Strathmore Ultimate White Label stock with a kiss cut die for finishing that punched out the tiny glass area.

    To view more award-winning work, please visit: WORKtoDATE