How Wine Became Modern | SFMOMA Exhibit

  • How Wine Became Modern: Design + Wine 1976 to Now
    Presented by San Francisco Museum of Modern Art (SFMOMA) 

    The Optimist, an award-winning wine bottle designed by Greg Bennett was selected for inclusion in an exhibition presented by the San Francisco Museum of Modern Art (SFMOMA).

    The exhibition was titled How Wine Became Modern: Design + Wine 1976 to Now. This exhibition, designed in collaboration with architects Diller Scofidio + Renfro explored the visual transformation of three decades of wine culture showcasing the most innovative and cutting-edge strategies in label, glassware, and winery design.

    The Optimist was one of only 200 wine bottle concepts chosen to represent creative excellence in wine bottle design.

    For further information, please visit: Cut Once