At the core Cirque du Soleil is essentially nomadic and inclusive, presenting ideal worlds for audiences to interpret as they wish. The language is unusually colourful and multilayered, emotional and physical — the stuff of dreams, taking the shape of unfettered fantasy. Every Cirque artistic expression is an explosive sensory event, speaks of human nature at its best, championing togetherness. To do justice to the brand, the Merchandising activities reflect the same artistic and cultural content.
Under my creative direction, the Cirque du Soleil design team has successfully conceived and launched diverse products such as apparel, accessories, gifts, fine arts and handcrafts for Cirque spectators around the globe.