For this project, I was given the opportunity to work with the Milwaukee Public School system. As the creative director of this project, I led my team of designers and photographers to create marketing materials for a local high school. School of Career and Technical Education is currently labeled as a restart school. Our job was to take the old Custer High School and transition it into a more modern SCTE in order to increase student enrollment. Due to Wisconsin’s educational reform earlier last year, this project was especially important to help rebuild their image. We specifically worked with SCTE's principal and marketing specialist to create a postcard, poster and bookmark series. This project has ultimately helped rebrand their school into a more appealing learning environment in order to see students succeed in the future.
Discuss This Project: ( Comments)