- During Professor Jeremy Shellhorn's Designing for Change studio, we were instructed to re-brand either an existing company or create our own.
After studying abroad in Leeds, England and Trier, Germany I was exposed to the European Airline RyanAir. Despite their incredibly affordable flights and accessibility, their identity suffered. I decided to recreate not only their identity but their personality, customer service, and advertisements.By renaming RyanAir to RyAir and shortened to Ry, customers feel a more personable with the company. They respect Ry and Ry respects them back. In return, both the company and the customers gain loyalty. The colours are redone to be calming yet vibrant with the excitement of travel. Typography is kept neutral between highly professional and clean to sarcastic and witty. Advertisements focus on the simplicity of travel, easing customers knowing travel can be a strenuous activity.
Project submitted to: Behance Talent Search: Student Edition