Ruthie Barry Jewelry: Brand Identity

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Created: 01/16/13
Last Edited: 01/16/13
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Description
A logo and website that uses the black and white mark for the hand-made print as a mediator for modern geometric shapes.
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    Ruthie Barry Jewelry
    Brand Identity
  • Challenge: To take the visual cues of the jewelry designer and brand for her target woman.
    Strategy: To use the black and white mark of the hand-made print as a mediator for modern geometric shapes.
  • Logo.
  • Process: first drafts.
  • Process: second drafts.
  • Process: third drafts.

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