Research of the target audience, a brand placement, and preliminary web designs for Round One.
Round One believes in the importance of self-care and the ability of the individual to maintain healthy habits. The brand identity encourages user participation and generates genuine content based on this interaction. Motivation is compelled through an open community of sharing, supporting, learning and challenging, and progress is marked by small steps of success on the road to a larger goal. Tangible rewards are offered as a means to sustain one's resolutions, and, in the same manner that online gaming enraptures its audience with new levels and badges of completion, so this site enables individuals to continue on an upwards path, "bragging" about their success and asking other users for assistance in this multi-player game of self-care.