Roots + Wings

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Created: 02/09/13
Last Edited: 07/20/14
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Description
Youth service-based program brand identity.
  • Roots + Wings
    a community engagement program
    ...........................................................................................................................................................................
       Roots + Wings is a service-learning ecology program that is open to teens in the greater Los Angeles area of California. As part of the National Park Service, students are required to engage, train and increase their understanding of land management and park ecologies.  The program offers fascinating field-studies specializing in habitat and landscape conservation, restoration and stewardship.  The program leaders are representatives from various backgrounds in Earth Sciences and Government. They act as compassionate leaders for each teen group, who troubled or not, completes the program.
     
       Design:  logo/masthead for a new brand identity.  My design solution showcases a Giant California Sequoia,
     
    which is an emblem for the state and depicts a colorful array of flora and fauna. 
     
     
     
  • logo
  • brand identity
  • website for homepage
  • website for program site
  • fundraising tee shirts
  • fundraising package designs
  • poster for classroom display

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