Roots + Wings
community engagement program
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Roots + Wings is a service-learning ecology program that is open to teens from a diverse set of communities. As part of the National Park Service, students are required to engage, train and increase their understanding of land mangement and park ecologies. The program offers fascinating field-study along with courses in habitat and landscape restoration, conservation and stewardship. Experienced professionals are proud of the success of each student who completes the program and offered me an opportunity to design a logo. As a student project, I expanded the project into a new brand identity.
My design solution recognizes the beauty in nature: flocks of birds ascend to the treetop of a Giant California Sequoia. Colors reflect those found in forests and parklands. My tagline "Our teens have stories to tell..." reaches out to every teen who wishes to apply themself toward attaining a strong sense of environmental stewardship. For troubled teens or not, the program extends an extensive study into our park system.
Deliverables: logo/masthead, stationary, business card, thank you card, website and souvenirs such as tee shirts, a camping compass and writing journal.
logo
stationary
donation thank you cards
package design
tee shirts
tee shirts
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