Tezze, LLC came to JMS Consultations with a plan for a new kind of
business that had no name and no identity. The plan was to help frequent
business travelers avoid many common travel hassles by having
full-sized toiletries and other personal items shipped directly to their
hotels. Tezze, had some ideas about where they wanted to go, and liked
the idea of incorporating a kangaroo into the mix, but needed assistance
turning the dream into a reality.
The challenge for this particular project was to draw a single
connection among kangaroos, travel, and the delivery business model.
With a play on words that connected the three ideas "RooService" led the
pack. The name ultimately inspired a logo featuring a clean door hanger
shape that brings about feelings of stealing some well-needed personal
time in a hotel room at the end of a long day of travel. The bright
green color scheme strikes a balance by suggesting a fast service for
someone who is constantly on the move.