Rococoa Sweets Identity/Package

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Created: 06/18/12
Last Edited: 11/22/12
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Description
Identity and package design for Rococoa Sweets, a luxury marshmallow product.
  • Rococoa Sweets
    Identity, logo and package design.
  • I began this project by identifying a package that I felt was poorly designed. I chose marshmallows because the packages are wasteful plastic rectangles with regrettable graphics. I chose to design a more elegant and sustainable package for marshmallows with graphics inspired by the French Rococo period. The logotype combines hand-lettering (inspired by the gratuitous use of ribbons as a sign of conspicuous consumption at the time) with the elegant Mrs. Eaves. The package is made from a aluminum and organic cotton and is 100% reusable and recyclable.
  • Rococoa Sweets logo
  • Rococa Sweets business card.
    front/back shown
  • letterhead
  • envelope
  • Package Prototype—aluminum tin with custom fabric furoshiki wrapper
  • Custom Printed fabric furoskiki wrapper with logo and damask print.

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