RoboFair 2015

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Created: 03/11/13
Last Edited: 04/10/14
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Description
Promotional mailer for a fictional event, “RoboFair”, taking place in Moscow, Russia in the year 2015. Targeted a younger audience, from grades 5–11. The mailer included a poster, decoder, and interactive brochure. Recipients could also download an app enabling them to build their own digital robot, enter the secret code found on their poster, etc.
  • Mailer
  • Poster
  • Decoder
  • Brochure
  • App
  • Promotional mailer for a fictional event, “RoboFair”, taking place in Moscow, Russia in the year 2015. Targeted a younger audience, from grades 5–11. The mailer (a) included a poster (b), decoder (c), and interactive brochure (d).Recipients could also download an app (e) enabling them to build their own digital robot, enter the secret code found on their poster, etc.

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