Before there was ever such a thing as Pinterest, there was Ript.
"I want you to make an application that doesn't look or feel like an application." Those words, spoken by Oxygen's CEO Gerry Laybourne, guided the extremely talented Agile development team I worked on while we designed and developed Ript.
Ript is (read was) a free Windows desktop application which was made available for download via the web. The target audience was women, age 18-45, that were smart, savvy, early adopters, shoppers and collaborators. With our focus on women, we were driven to surpass their user experience expectations and created a useful tool that was playful and purposeful as well as simple, elegant and fun.
It mimics the acts of ripping, piling and arranging. It's part scrapbook, part visual to do list (or to buy list), part collaborative tool. You can drag and drop any type of image or text from an internet site, or your directory structure, and arrange all of your assets any way you see fit. Then share or print them.
We had tons of fun designing the application as well as collaborating with the TV department to create spots that captured the essence of the app (videos below).
We even brought in John Maeda to work with the team for a day, expand our thinking, and to give Ript a test drive.
After NBC Universal bought Oxygen, the project was left to rot on the vine. Then along came Pinterest.View Early UX Sketches (PDF)