Rio De Janeiro 2016 Olympic Games - Branding

I branded the Rio De Janiero 2016 Olympic games to portray the festive nature of the city, and the peoples love for the water, basking in the sun, and celebrating carnival. The identity system embraces the color of the sea and celebration. The logo shows the body language of a diving person, arms outstretched in movement. Trailing behind them a homage to the olive wreath, the legendary prize to the earliest olympians.