Richardson Farms Identity & Collateral

  • Richardson Farms logo option #2
  • Richardson Farms logo option #2
  • Richardson Farms logo option #2
  • Richardson Farms logo option #2
  • Richardson Farms logo option #2
  • Simple Symbols
    Henry Dreyfuss’ Symbol Sourcebook is an encyclopedia of international graphic symbols. The page on the right revealed one of the keys to the Richardson Farms brand system.
  • Richardson Farms early logo sketches
  • Nothing Beats Handmade
    The selected symbols, along with the Richardson Farms “R”, were carved out of stamp rubber, then stamped on paper, and scanned for an authentic look and feel.
  • Richardson Farms logo option #1
  • Richardson Farms business card for Jim Richardson
  • Richardson Farms label
  • Richardson Farms banner for farmers market booth
  • Richardson Farms early logo sketches
  • Richardson Farms logo option #3
     
    A Barnyard System
    The simple symbols can be used together to represent the whole farm, or separately to visually signify products on packaging.
  • Richardson Farms logo option #3
  • Richardson Farms logo option #3
  • Richardson Farms logo option #3
  • Richardson Farms logo option #3
  • Richardson Farms logo option #3
  • Richardson Farms early logo sketches