Resolve Branding

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Created: 05/01/11
Last Edited: 11/20/12
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Description
Faced with the task of conveying both stability and longevity in this branding system, I approached the logo with the goal of creating it out of two opposing forms: a circle and an elephant. I chose these objects for their dominent characteristics, as the fluid form of the circle contrasted the bulky nature of the elephant. After developing the logo, I applied it to the collateral, in which I sought to achieve a modern aesthetic while retaining a classic appeal by limiting the color pallet to black and white.
  • Resolve Branding
    Logo & Collateral
  • Faced with the task of conveying both stability and longevity in this branding system, I approached the logo with the goal of merging two opposing forms: a circle and an elephant. I chose these objects for their dominent characteristics, as the fluid form of the circle contrasts the bulky nature of the elephant. After developing the logo, I applied it to the collateral, in which I sought to achieve a modern aesthetic while retaining a classic appeal by limiting the color pallet to black and white. 

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