Design, Production + Tagline
Resolution is a therapeutic massage clinic that came in search of a professional, approachable look to attract new clientele for their new location in Madison. A strong but rounded font was chosen to convey a confident and friendly service, and the addition of the period turns the name “Resolution” into a bold statement. The dominant use of a warm purple and soft gradients instill a sense of optimism and progress. The mark features continuous curves, and a centered ‘R,’ whose form transitions from being rigid and angled to flowing and curved—a more subtle approach to showing the idea of bringing relief to stiff muscles.
The combination of the simple mark, fine papers and bold purple make for an inviting, long-lasting impression. We worked together to create a tagline that sums up the clinic’s mission, ”Find Resolution and Relax.”