Reason to redesign
Jujubes Candy had been selling for over a hundred years
since 1869. I choose to redesign this brand to give a new, more distinctive,
and fresh image.
Develop a clean, simple, accessible look to
reflect and promote the new positioning of Jujubes Candy in stores, along with
an interesting visual identity that communicates an element of fun.
Eliminate some of the negative usage of the old
packaging such as resealable and standable.
I still use the green to connect back to the old
package but play more with the hues of green instead of one flat color.