Redesign and rebrand of program site

  • Tobacco-Related Diseases Research Program website redesign
  • Complete overhaul of the program's former site, which was crowded and lacked hierarchy. The program wanted visitors to have immediate access to a lot of specific information on the homepage. To avoid a chaotic and overcrowded situation, areas of vital importance were grouped hierarchically so they were visually easier to access without having to hunt through the main horizontal menu. Navigating the site was made more intuitive and resulted in a more welcoming and visually less intimidating site.