Hardware and Automotive Packaging

  • Red Devil
    Examples from a rebranding of over 50 Red Devil ProductsThis large line of products was previously aimed at the contractor market. It has been re-purposed for the d-i-y market  There had been no cohesion of brand identity from product to product. I created a unified consumer friendly branding system utilizing color coding and iconography. As a result of the re-design, sales of this line of products rose 44% at home center chains and independent hardware stores nationwide.

    Medo Fresh Scent
    Part of a very large packaging, promotion, retail display, exhibit design and collateral program involving over twenty different product lines for the largest manufacturer of automotive air fresheners in the United States.