Red Devil

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Created: 03/20/10
Last Edited: 03/12/13
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Description
Examples from a rebranding of over 50 Red Devil Products
This large line of products was previously aimed at the contractor market. It has been re-purposed for the d-i-y market There had been no cohesion of brand identity from product to product. I created a unified consumer friendly branding system utilizing color coding and iconography. As a result of the re-design, sales of this line of products rose 44% at home center chains and independent hardware stores nationwide.
  • Red Devil
    Examples from a rebranding of over 50 Red Devil ProductsThis large line of products was previously aimed at the contractor market. It has been re-purposed for the d-i-y market  There had been no cohesion of brand identity from product to product. I created a unified consumer friendly branding system utilizing color coding and iconography. As a result of the re-design, sales of this line of products rose 44% at home center chains and independent hardware stores nationwide.


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