- Red Devil
Examples from a rebranding of over 50 Red Devil ProductsThis large line of products was previously aimed at the contractor market. It has been re-purposed for the d-i-y market There had been no cohesion of brand identity from product to product. I created a unified consumer friendly branding system utilizing color coding and iconography. As a result of the re-design, sales of this line of products rose 44% at home center chains and independent hardware stores nationwide.