Hardware and Automotive Packaging

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Created: 03/20/10
Last Edited: 06/12/14
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Description
Examples from a rebranding of over 50 Red Devil Products
This large line of products was previously aimed at the contractor market. It has been re-purposed for the d-i-y market There had been no cohesion of brand identity from product to product. I created a unified consumer friendly branding system utilizing color coding and iconography. As a result of the re-design, sales of this line of products rose 44% at home center chains and independent hardware stores nationwide.
  • Red Devil
    Examples from a rebranding of over 50 Red Devil ProductsThis large line of products was previously aimed at the contractor market. It has been re-purposed for the d-i-y market  There had been no cohesion of brand identity from product to product. I created a unified consumer friendly branding system utilizing color coding and iconography. As a result of the re-design, sales of this line of products rose 44% at home center chains and independent hardware stores nationwide.


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    Medo Fresh Scent
     
    Part of a very large packaging, promotion, retail display, exhibit design and collateral program involving over twenty different product lines for the largest manufacturer of automotive air fresheners in the United States.

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