The Junior League of Indianapolis is a non-profit women's organization that strives to positively impact the city of Indianapolis and its surrounding areas by investing in the lives of women and children throughout the community. One of their largest fundraisers is the Holiday Mart. One hundred unique merchants gather and allow busy shoppers a start to their holiday shopping.
I was approached to create a Holiday Mart logo that had a new and fresh feel. The original mark was very decorative, so they hoped to go with something clean and crisp.
Additionally, I created logos for Holly & Heels and Stories with Santa. Holly & Heels is a preview night to Holiday Mart. Stories with Santa is traditional North Pole fun for children.