REBRAND OF BANNED BOOKS WEEK

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Created: 05/01/13
Last Edited: 05/16/13
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Description
Rebranding of Banned Books Week. The current campaign is sponsored by multiple groups, each with their own messaging and visual identity. Supporters create their own promotional materials and displays. This diversity creates a fragmented identity which weakens memorability and overall effectiveness of communication. A unified identity will increase nationwide recognition of Banned Books Week and allow for a cohesive messaging strategy.
The new identity will connect the values of the multiple sponsor organizations, creating a strong unified force, and will increase the campaign’s effectiveness at promoting community support.
  • Established in 1992 as a response to the sudden surge of book challenges nationwide, Banned Books Week is an annual event celebrating the freedom to read. Typically held during the last week of September, it highlights the value of free and open access to information. The current campaign is sponsored by multiple groups, each with their own messaging and visual identity. Supporters create their own promotional materials and displays. This diversity creates a fragmented identity which weakens memorability and overall effectiveness of communication.
  • A brand book was created that explains the group, along with brand elements and tone of voice. 
  • LEARN  |  SUPPORT  |  PREVENT
    Bannedbooksweek.org will provide access to promotional materials and event details for Banned Book Weeks. A list of local and national legal resources will be available. 
  • Posters to be used during Banned Books Week to promote the prevention of book banning nationwide. 
  • Digital advertisements for e-readers will raise awareness and increase recognition of Banned Books Week, increasing the audience to more than library goers. 
  • Literary supporters can show their pride throughout the entire year. Along with raising awareness of Banned Books Week.  

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