Established in 1992 as a response to the sudden surge of book challenges nationwide, Banned Books Week is an annual event celebrating the freedom to read. Typically held during the last week of September, it highlights the value of free and open access to information. The current campaign is sponsored by multiple groups, each with their own messaging and visual identity. Supporters create their own promotional materials and displays. This diversity creates a fragmented identity which weakens memorability and overall effectiveness of communication.