Razer-The brand that became a subculture

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Created: 05/14/13
Last Edited: 05/14/13
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A NEW TECHNOLOGY, A NEW BUSINESS, A NEW BRAND!
Product, brand and collateral was created after extensive research, to bring to life a high performance gaming mouse, all designed elements where created to appeal to the target audience... The gamer!

Vassoula played an integral and comprehensive role in the successful launch of Karna LLC, a start-up whose propriety light-encoding technology makes digital products significantly faster, more precise, and more sensitive than ever before. The first product, the Boomslang, was named for a venomous South African snake whose colouring influenced the brand's core colours of black and lime green.

... The company is going strong... www.razerzone.com
  • The brand Razer was created, through holistic experiences from market research, brand naming, product design and engineering, web/media, packaging and development of an ecommerse website. Where the logo Boomslang, was named for a venomous deadly snake which became an iconic tattoo status! 

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