Raid redesign

Created: 12/01/12
Last Edited: 10/22/14
A redesign of Raid bug killer
  • Raid does more than simply kill bugs. When intruders are in your home, Raid empowers you. No insect, no matter how big and gross can stop you. The feeling of having super powers inspired this redesign. The logo is bursting through the label as if it is coming to your rescue. The insects are enlarged and reversed out to enhance the creepiness. The strong colors against the black background commands attention and stands out against other brands as the most badass bug killer on the shelf. This information is very important and should not be overlooked as large amounts of copy often is.
    The typography organizes this information to make it easy for users to know all of the directions, risks, and
    different ways to use Raid. Enjoy!

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