Race Performance Bike

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Created: 05/21/12
Last Edited: 01/11/13
170
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Description
The objective of this project was to create product cosmetics for a race bike, skis, or a tennis racket. Students were given a brief by the “client” and asked to incorporate the three innovations: carbon graphite, hydraulic shock resistance, and three-part system. The design would need to be accepted by hardcore users as well as young people that will embrace and grow with the company and product.

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