Royal Western is a business agency, provides business solutions such as business counsulting, point of sale, and credit card merchant services to hundreds of small local businesses based in San Diego area.
Royal western asked to create a logomark and business cards in order to refresh their brand image.
The brand attributes are trustworthy, friendly, active, smart, accessible, and ready. When they opened their business, they registered the company name as Royal Western SD Computer which is named after one of their product, called Royal. Now, it is changed to RW which stands for Royal Western.