Client: MKR Systems Inc.
MKR Systems is San Diego based Point of Sales company. They provide on-site services for their local customers who are mostly running small businesses such as restaurants, shops and all kinds of retailers.
They wanted their logo represent what they believe and what they do. Their mission is helping small business owners could save money on expenses, managing the employees and inventory, so that they could grow by using easy, reliable, efficient and effective sales systems that MKR Systems provide.
The new logo created with lower case letters with rounded edges gives a friendly and accessible feel to the customers. By using blue, the universal 'trustworthy' color as their main color, it gives the positive brand image of MKR as they are experts and a company that customers can trust.