project:
Queen of the Valley Hospital Newspaper Ad
the story:
Previous ads featured screaming ambulances and stern doctors, but suggested a softer approach instead of resorting to scare tactics. My ad shows what you might be missing by ignoring this test. There was a measurable spike in screening sign-ups after this ad ran.
role:
Design, production, copy editing, image selection
programs:
Photoshop, Quark, Illustrator
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