Quality Cuts DescriptionMission: To produce a brand that represents a highly qualified salon in a saturated market. The company compares itself to a Vespa and wants to be perceived as affordable and urban. Since the audience is everyone the brand has no gender. The inspiration was coiffure, an elaborated hair style.
The name of the company may misrepresent the salon. Considering this the stationary had to be clean, unique, and professional. A tall and slim composition, a vibrant palette, a constant design structure, and a touch of coiffure was implemented to meet these objectives.