PROMOTING A FILM
FESTIVAL FOR GUS VAN SANT
Students were asked to pick a film director and a series of films, then to create a promotional piece based on the selected films that will consist of a set of materials which must function together as a whole. For this project, I picked Gus Van Sant as my selected director.
Gus Van Sant’s films are often focused on young people’s life journeys. Most of his films deal with the troubled restless youth who face despairing moments in their lives. And only those young people who are able to learn from bad experiences will be able to take control of their lives. I created a festival called “Almost There.” The message behind this festival is to inspire young people to find the optimistic side in the hopeless moments of their lives. My visual design concept keywords are journey and street. The chosen photography theme are places that most bored young people hang around. I use black and white photos to evoke despair.