- Purell - Guerrilla CampaignPhysical Installation & Digital Activation
- This was a guerrilla campaign developed for Purell for my Ad Design class. It involved two parts, a physical installation portion and a digital online activation portion.For the physical portion we decided to embody germs in the form of stickers to represent the spreading and easy application of germs, with a hidden Purell hand sanitizing wipe encased within the sticker.
- Physical Installation
- Digital ActivationSocial media campaign activating the stickers through the use of Twitter and a site dedicated to tracking the germ locations.
- Digital activation - Unused App Proposal
Project submitted to: Behance Talent Search: Student Edition