Publication Design

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Created: 02/26/10
Last Edited: 05/22/13
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Description
Publication design work done as Design Manager at regional art museum., and as Director of Marketing at regional theatre.
  • Exhibition Catalog for Juried Biennial New Jersey Crafts Show.

    • As Design Manager at regional museum, worked with curator throughout process to assure finished catalog would be in keeping with vision of show.

    • Designed page templates, chose type faces, worked with Curatorial Department and artists to secure best resolution image reproductions, secured printer bids, prepped all files for press, managed assistant designer work, coordinated deadlines, budgets, and delivery.

    • 100% Recycled Paper Stock for Cover.
     
  • 96-page Exhibition Catalog for Major Retrospective "Philip Pearlstein: Objectifications."

    • As Design Manager at regional museum, worked closely with curator to realize exhibition vision. Designed show logo, book cover, & page templates; set & managed all deadlines for text, design, & printing; bid out project to printers; managed assistant designer; worked with galleries, individual owners, artist's assistant, & freelance photographers to secure image reproductions; managed all budgets.
  • Direct Mail Theater Season Subscription Brochure.

    • As Director of Marketing at regional avant-garde theatre, worked closely with freelance graphic designer & photographer to conceptualize & realize vibrant season subscription piece. Orchestrated & art directed photo shoots, selected images, wrote & edited text, set/maintained deadlines & budget.
  • Museum Members' Bulletin Redesign: Covers & Inside Spreads

    • Goal: To redesign quarterly Members' Bulletin for better presentation value & greater savings.

    • As Design Manager at regional museum, conceptualized & redesigned bulletin so that piece cost less for printing & postage. Maximized use of artwork & chose classic text layout.

    • Responsible for creative direction, image selection, setting deadlines, editing all text, attaining interdepartmental clearance, choosing printer, generating press files, coordinating delivery. Bulletins produced in close concert with Membership Department.
  • Direct Mail Advance Theater Season Play Subscription

    Left: Entire mailer & subscription order form.
    Right: Front cover of mailer & close-up of tongue-in-cheek subscription pitch.

    • As Director of Marketing at regional theatre, worked closely with graphic designer on 4-panel direct mail subscription self-mailer for theater. Created brochure concept, wrote & edited text, selected images, set deadlines & budget. Brochure was so successful as solicitation piece that we did 2 more print runs.
  • School Tours Brochure for Museum

    • As Design Manager at regional museum, worked with Education Department School Tours Coordinator to rework annual mailer. Previous brochure had been a self-mailing poster (once hung on wall, tour info was hidden). Worked with vendors to keep budget unchanged while having stand-along poster plus separate brochure & envelope.

    • Selected images, managed substantial image retouching, copy and line edited, handled all printer and direct mail house coordination.
  • Museum Bulletin & Brochure Covers

    • As Design Manager at regional museum, responsible for cover designs for assortment of bulletins & brochures, with focus on maintaining institutional branding identity & selecting artwork specific to current programming, exhibitions, & seasons.

    • Responsible for creative direction, typography, layout, image selection, setting deadlines, writing teasers, attaining interdepartmental clearance, choosing printer, generating press files, coordinating delivery. Bulletins & brochures produced in concert with Membership & Education Departments.
  • Museum Catalog for Exhibition "Hedda Sterne: Portraititis."

    • As Design Manager, worked closely with curator to develop show identity. Set all deadlines and budgets. Designed catalog templates & chose typefaces. Hired freelance editor, managed assistant designer, re-shot artwork as necessary, supervised image retouching, coordinated extensive proofing process, secured printer bids, managed printing and delivery process.
  • Magazine Page Layouts

    • Assorted page layouts from magazine for museum members.

    • Responsible for creative direction, image selection, setting deadlines, editing all text, attaining interdepartmental clearance, choosing printer, generating press files, checking proofs, coordinating delivery. Produced in close concert with Membership Department.

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