Mark and branding concept for Pryde’s Kitchen & Home store.
To give the brand a mark, unifying color palette and graphics system that was “homey” without being overly busy.
Inspiration came from the feel of the actual store. Two-stories and multiple rooms house a plethora of colorful merchandise, niche cooking supplies, spices and decorations. The store is both modern and retro in appeal. It feels warm, enticing and full of surprises.
The final mark has the traditional feel of a vintage signage and jarring labels. Illustrated fruits, vegetables and spices give a hand-made feel and transfer into patterns for delectable tea towels, aprons, tablecloths and napkins to further the brand image while gracing customers’ kitchens. A rich palette implements a traditional and appetizing color scheme, inspiring a sigh of comfort and confidence.