Protect Your Money

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Created: 01/18/12
Last Edited: 11/21/12
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Description
The Protect Your Money campaign is lead by the NYC Department of Consumer Affairs' Office of Financial Empowerment. The goals of the campaign are to help New Yorkers make the most of their hard-earned dollars by providing many free programs and services, including safe bank accounts and one-on-one financial counseling.

Protect Your Money began as citywide public advertising endeavor and has since grown into a campaign that encompasses Financial Empowerment Centers, the NYC Tax Credit Campaign, and the Mayor’s Office of Adult Education's Know Before You Enroll campaign. The branding design is intended to invoke a sense of accountability with finances through the use of OCR typography and routing symbols common in checking transactions. The thick-thin contrast of graphic forms helps to communicate a balance in these affairs, and the subtle thin rule suggests a signature line, further enforcing responsibility and personalization.
  • Protect Your Money
  • The Protect Your Money campaign is lead by the NYC Department of Consumer Affairs' Office of Financial Empowerment. It's goals are to help New Yorkers make the most of their hard-earned dollars by providing many free programs and services, including safe bank accounts and one-on-one financial counseling.

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