• For the launch of New Progresso Recipe Starters this mobile site is driven by QR codes found on the cans. Keeping the site simple and easy to navigate was a key factor in the design and functionality. And rotating tiles maximize the delicious, savory meals Mom can quickly achieve with the help of this new product.

    Creative Role: ACD, Concept, Design
  • View the mobile site live: q.m.progressosoup.com
  • Credits:
    Agency: Publicis Modem
    ECD: Patrick Clarke
    ACD, Lead: David Quintiliani
    ACD, Art: Stefani Cottrill