For the launch of New Progresso Recipe Starters this mobile site is driven by QR codes found on the cans. Keeping the site simple and easy to navigate was a key factor in the design and functionality. And rotating tiles maximize the delicious, savory meals Mom can quickly achieve with the help of this new product.
Creative Role: ACD, Concept, Design
View the mobile site live: q.m.progressosoup.com
Agency: Publicis Modem
ECD: Patrick Clarke
ACD, Lead: David Quintiliani
ACD, Art: Stefani Cottrill