Progresso Light

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Created: 05/17/13
Last Edited: 05/17/13
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Description
Progresso Light wanted to position itself as an authentic weight management tool that women can trust.
  • In the overcrowded weight management category, Progresso Light wanted to position itself as an authentic weight management tool that women can trust. Keep It Real is a campaign that introduces a philosophy of eating spotlighting the undiscovered power of soup as an honest alternative to both traditional and fad diets.

    Creative Role: ACD, Concept, Art Direction
  • Developed for testing, these animatics produced positive results with consumers and reinforced Progresso's position as a new and credible addition to the weight management category.
     
    View the spots: www.StefaniCottrill.com
  • "OFFICE" TVC Storyboard
  • "COURTYARD" TVC Storyboard
  • Credits:
    Agency: Publicis Modem
    ECD: Patrick Clarke
    ACD, Lead:
    ACD, Art: Stefani Cottrill
    ACD, Copy: Mikki Brunner
    Illustration/Animatics: Visual Storyline
    Sound Production: Sound Lounge

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