Progresso Light

  • In the overcrowded weight management category, Progresso Light wanted to position itself as an authentic weight management tool that women can trust. Keep It Real is a campaign that introduces a philosophy of eating spotlighting the undiscovered power of soup as an honest alternative to both traditional and fad diets.

    Creative Role: ACD, Concept, Art Direction
  • Developed for testing, these animatics produced positive results with consumers and reinforced Progresso's position as a new and credible addition to the weight management category.
    View the spots:
  • "OFFICE" TVC Storyboard
  • "COURTYARD" TVC Storyboard
  • Credits:
    Agency: Publicis Modem
    ECD: Patrick Clarke
    ACD, Lead:
    ACD, Art: Stefani Cottrill
    ACD, Copy: Mikki Brunner
    Illustration/Animatics: Visual Storyline
    Sound Production: Sound Lounge