In the overcrowded weight management category, Progresso Light wanted to position itself as an authentic weight management tool that women can trust. Keep It Real is a campaign that introduces a philosophy of eating spotlighting the undiscovered power of soup as an honest alternative to both traditional and fad diets.
Creative Role: ACD, Concept, Art Direction
Developed for testing, these animatics produced positive results with consumers and reinforced Progresso's position as a new and credible addition to the weight management category.
"COURTYARD" TVC Storyboard
Agency: Publicis Modem
ECD: Patrick Clarke
ACD, Art: Stefani Cottrill
ACD, Copy: Mikki Brunner
Illustration/Animatics: Visual Storyline
Sound Production: Sound Lounge