Procter & Gamble Global E-commerce Prototype
FIELDS:Art Direction, UI/UX, Web Design
Description
PROJECT DATE: 2009
AGENCY: Razorfish
The ask was to create a demo using MOSS (Microsoft's Sharepoint CMS framework) as an e-commerce solution to encompass all of Procter & Gamble's Brands (more than 80 brands and thousands of products). P&G did not have any e-commerce solutions in place, only individual product/brand microsites, so not much was leveraged from existing sites. To narrow the scope, we focused on a single scenario of purchasing a face cream product for this proof of concept.
AGENCY: Razorfish
The ask was to create a demo using MOSS (Microsoft's Sharepoint CMS framework) as an e-commerce solution to encompass all of Procter & Gamble's Brands (more than 80 brands and thousands of products). P&G did not have any e-commerce solutions in place, only individual product/brand microsites, so not much was leveraged from existing sites. To narrow the scope, we focused on a single scenario of purchasing a face cream product for this proof of concept.
Copyright Info
- Featured on:
-
AIGA Member Gallery
-
Adweek Talent Gallery
- HOMEPAGE — Personal & Beauty Section
- CATEGORY PAGE — Skin Care
- PRODUCT PAGE — Hydrating Cream
- CART — Slide down tray from tab on top right of page
- CHECKOUT PAGE
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