- Pretty Puppy Products
branding, packaging, photography, my dog
The project objective was to create and brand an enviromentally considerate product for a specific audience.
I photographed friends and furballs for this branding project. My target audience is the smart, health conscious, environmentally sophisticated, fashion-minded young professional female, who happens to love furry animals.
Vintage, repurposed containers will be put to use as packaging. Also my target audience would appreciate a handmade quality. Some of the products would include a hand-sewn scarf or cuff. The function would be a handle for the product as well as adornment for the owner or furball.