The intent of this project was to redesign the beer PranQster Belgian Style Golden Ale, brewed and bottled by North Coast Brewing Co. The redesign entailed better targeting the consumer demographic (males aged 25-34) by appealing to their modern sensibilities. A straightforward design was utilized, which highlights the unique aspects of the beer, and an identity of the "Prankster" was introduced, with humorous "words of encouragement" unique to each bottle.
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