Portages

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Created: 02/12/12
Last Edited: 11/21/12
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Description
Logo and brand identity for Portages, alternative funeral advocacy.
  • Portages
    Brand Identity
  • Portages’ owners wanted to provide options for people leery of being overwhelmed by more traditional funeral homes. Being a new business, there were little funds available for materials.

    The tree’s shape implies a gentle, natural motion, while one-color printing on Neenah’s Classic Laid paper provides a comforting, homemade texture.
  • “This identity communicates my vision of why our company exists—my wish for being laid to rest under a tree out in a peaceful countryside.”

    – Jean Madsen, co-owner, Portages

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