Pop Up Promenade

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Created: 04/22/13
Last Edited: 04/04/14
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Description
Surface design on an epic scale!
  • This painted street is part of an effort to create an attractive, inviting space in downtown Greensboro, NC. It serves as the backdrop for the Pop Up Promenade, a weekly block party with food trucks, street performers, a beer garden, event-specific lighting and greenery, and an interactive "Pop Bot" that answers questions sent via SMS and displays instagram photos tagged with #popupgso; the answers and images are projected onto the side of a building.
  • ABOVE: A few pre-launch shots. The upper right image features our amazing project director Cecelia Thompson (L) standing with me (R). Photo credit for the lower middle image belongs to Cecelia (Instagram: ModOnMendenhall).
  • About the Design
    The honeycomb pattern speaks to a sense of community, activity and connectedness, all of the things that the Pop Up Promenade hopes to encourage. I didn't truly design the pattern, (any more than one can "design" polka dots or plaid); my contribution was in recognizing how perfect it was for defining the narrative of the space. That, and the fact that you've gotta keep it simple when you're painting a street-sized pattern using duct tape and yard stick, y'know?
     
    About the Colors
    Each Friday and Saturday during May and June, the Promenade "pops up" on February One Place, in the heart of downtown. This street is named in remembrance of the now-famous non-violent sit-ins, which occurred at F. W. Woolworth's "whites-only" lunch counter on February 1, 1960. The stools at the lunch counter were coral and aqua, and by tying the paint colors to the legacy of the location, we were able to not only honor a significant moment in our city's history, but also achieve the seemingly impossible goal of getting unanimous support for the chosen hues.
     
    follow along:
     
    "Feb 1" logo by Kyle Lambert:
  • ABOVE: Delicious food from Foster's on the Fly (the food truck version of Foster's Market), and a snapshot of me getting a snapshot of the fancy lighting in action.
  • ABOVE: Our amazing volunteers, engaged in a wonderful labor of love. Originally I chose to use the asphalt as part of the design to get around NCDOT's two-color limit, but we quickly discovered the bonus benefit of being able to move freely in and around the painted design!
  • ABOVE: A side-by-side camparison of the pattern and the lunch counter stools
  • ABOVE: Digital mock-ups of all of the design choices that I presented to the stakeholders

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