This painted street is part of an effort to create an attractive, inviting space in downtown Greensboro, NC. It serves as the backdrop for the Pop Up Promenade, a weekly block party with food trucks, street performers, a beer garden, event-specific lighting and greenery, and an interactive "Pop Bot" that answers questions sent via SMS and displays instagram photos tagged with #popupgso.
About the Design
I didn't truly design the pattern, any more than one can design polka dots or plaid. Closer to the truth is that I recognized how perfectly suitable it was for defining the narrative of the space. Well, that, and the fact that you've gotta keep it simple when you're painting a street-sized pattern using duct tape and yard stick, y'know? The honeycomb pattern speaks to a sense of community, activity and connectedness, all of the things that the Pop Up Promenade hopes to encourage.
About the Colors
Each Friday and Saturday during May and June, the Promenade "pops up" on February One Place, in the heart of downtown. This street is named in honor of the now-famous non-violent sit-ins, which occured at F. W. Woolworth's "whites-only" lunch counter on February 1, 1960. The stools at the lunch counter were coral and aqua, so the chosen colors are a subtle nod to the historical significance of the location.
"Feb 1" logo by Kyle Lambert: