My project’s goal was to redesign an identity for an existing college. Pomona College had some unique traits that presented me with opportunity to strengthen their branding.
The audience is current students and parents, prospective students and parents, alumni, and college employees. Current student enrollment is about 1500 students split nearly evenly between men and women. The website states that 91% of enrolled freshmen were within the top 10% of their high school graduating classes. Students come from nearly all U.S. states and 22 countries. African-American, Asian, and Latino students are about 43% of the demographic. Foreign students are about 7% of enrollment.
Pomona is not a conventional college. Its flexible curriculum includes five focus areas along with a major area of study. Critical independent thinking is emphasized for each student; class sizes are small for individual attention. My logo solution plays off of the existing logo in its use of the arch (prevalent around campus) and the sun, but does so in a way that conveys movement, a modern feel, and more energy.