Policy and Practice Overview Booklet

  • Who needs a boring old executive summary?
    This one's designed straight from the heart of a high school, instead.
  • One of our longtime clients, the Colorado Organization on Adolescent Pregnancy, Parenting, and Prevention (COAPPP) --now called Colorado Youth Matter-- asked us to design a booklet that summarizes their snapshot of HIV prevention and sexuality education in Colorado's classrooms. The content included summaries of survey information and analysis collected throughout the state, as well as recommendations for what to do about some of the more troubling issues (such as disparities in access to sex ed, teacher preparedness, and more).

    Shannon, the director of Evaluation and Community Programs, wanted to present the information in the summary in something other than the normal, boring way that summaries of studies usually are. So we created this:
  • The cover of the booklet, looking just like the composition books used by thousands of high-schoolers everywhere. Note the wooden desk "background" around the composition book, in contrast with the actual table on which the booklet is resting.
  • A detail of the cover, complete with hand-redrawn logo in ballpoint pen, "taped" to the cover.
  • The opening spread of the booklet, showing a mix of hand-drawn and typeset elements.
  • A typical page spread. All the elements, aside from the hand, are printed on the page.
  • Page showing a hand-drawn graph and table. It was critical to the "composition book" identity to use hand-drawn illustrations and visual information whenever possible. Using different paper media as a backdrop made it more realistic and believable as something other than a smooth-surfaced 16-page self-cover printed booklet. The wooden "desk" background on the margins allowed us to also move elements outside the composition book's borders.
  • A page detail showing hand-drawn notebook "doodle" relating to the accompanying text on making services available to more teens. The Titles are also hand-lettered.
  • A notebook "doodle" to accompany text recommending state agency interaction.
  • Another doodle in the margin.
  • Page detail showing a mix of page elements interacting with each other. We used hand-lettering for larger titles, but kept most of the type set for readability.
  • A page detail showing a hand-ilustrated graph (based on a visually accurate graph we'd produced using statistical software), a pull-quote written on a notepad, and set body type.
  • References are typeset for clear legibility, and placed on index cards (just like you had to list them in AP English).
  • On the back of the booklet, a visual representation of birth rate statistics among teens in Colorado.